About Macarena
I help experts finish the book only they can write, give gifts that keep working for their business, and tell stories where their client is the hero.
You know what you want to say. But the book stays half-written, the thank-you gets lost in a pile of gift cards, and your message doesn't quite land with the people you're trying to reach. As a recovering workaholic, I know how easy it is to put your own story on hold while you take care of everyone else's.

I'm Macarena luz Bianchi, a #1 best-selling author, former filmmaker, and mindset coach, with 50+ books in English and Spanish. As the founder of Spark Social Press, a proud woman- and minority-owned small business in Miami, I write, design, and publish books, so I know what it takes to get from idea to finished book in someone's hands.
Pronunciation: M-aa-k-aa-r-EH-n-aa looz Bee-ang-kee
Book coaching that takes you from idea to finished book, so you have the authority you've earned.
Finish My BookCustom gift books with your name, your message, and your brand inside.
Plan a Custom GiftA Marketing Messaging Consultation that puts your client at the center of your story.
Get My Messaging ConsultationKeynotes and workshops that help your group finish their books, tell stories where their client is the hero, and give gifts that keep working.
Book Me to SpeakEmbracing a deep appreciation for life's blessings and maintaining a thankful heart in all circumstances.
Radiating optimism, hope, and joy, while encouraging others to focus on the good in themselves and the world around them.
Providing the tools, guidance, and support necessary for individuals to take control of their lives, realize their strengths, and courageously pursue their dreams.
Fostering meaningful relationships, compassionate communication, and a strong sense of community, recognizing that we are all interconnected and stronger together.
Showing up with generosity and care, so the people I work with feel seen, supported, and celebrated.
Living and leading with genuine passion, vulnerability, and transparency, while staying true to one's core beliefs and values.
Embracing lifelong learning, stepping outside of comfort zones, and continuously evolving to become the best versions of ourselves.